‘Motorway Man’

Motorway Man – a materialistic and car-dependent middle manager – is at the centre of the cross-party tussle for victory in a tightly fought general election, the Financial Times has learnt.

Rob Hayward, the elections expert who is now advising the Tories on electoral reform, told the FT that there were 21 swing constituencies with good motorway links that could shift from Labour to the Conservatives.

This is probably meaningless froth, but it’s the kind that makes politicians wobbly. So don’t expect Labour, the Tories or the Liberal Democrats to pursue policies that reduce car dependency and promote cycling and walking.

Some people are daft enough to think that a Tory government would be good for cyclists. This optimist, for example.