Raising money for James Cracknell

Olympic gold medalist and explorer James Cracknell is backing the groundbreaking Prostrate Cancer Charity tour rides in Stoke-on-Trent and London in September. You will get the chance to ride some if not all of the to final stages of the Tour of Britain. Cracknell says: ''Raising money and challenging yourself at the same time is the perfect combination, which is why I've decided to support The Prostate Cancer Charity's Tour Ride this year.

And James knows all about how to raise money by promoting cycling!

Question to the Mayor of London:

What fee was charged by James Cracknell for his recent appearance in Trafalgar Square?

James Cracknell joined me at a cycling media launch and, as he shares my passion for cycling and is a member of the LOCOG 2012 team, I understand that TfL paid a much reduced fee of £2000. James’ involvement helped secure widespread coverage across TV, radio, online, and print media to help spread the word about the huge benefits of cycling.

Two thousand smackers for standing next to Boris in Trafalgar Square and grinning at the photographers. Nice work if you can get it. And after all, it would be a pity to waste money like that on cycle stands, which are in laughably short supply around Trafalgar Square.