£1 million down the drain

London is a city where even something as rudimentary as safe and convenient cycle parking is dismally lacking. So let’s blow some public money not on infrastructure but fatuous publicity campaigns showing gorgeous models beaming as they cycle through a traffic free environment in a royal park.

TfL's 'Catch up with the bicycle' PR and marketing campaign will cost up to £1m and will include advertising on outdoor media, press ads, banner ads and, in July, a new microsite branching off from TfL.gov.uk.