Cyclists using the cycle hire scheme are directed up one-way streets the wrong way by maps at the docking stations.
As anyone should know, Fitzrovia is the area bounded by Gower Street to the east and Great Portland Street to the west; and Euston Road to the north and Oxford Street to the south. This is stated in several books about Fitzrovia and London, including The London Encyclopaedia. But it seems the folks at Transport for London (TfL) and Legible London (LL) can’t find their way around as well as they should do.
The new cycle hire station on Charlotte Street has the maps on the wrong way round. Cyclists are directed west to Bloomsbury where they will actually end up in Marylebone, and directed east to Fitzroy Square where they’ll actually end up in Russell Square; and directed north to Soho where they’ll actually end up in Camden Town.