If we set aside all those self-harming cyclists who are wilfully riding around without one at all, the fact is too many cyclists today wear scruffy, unfashionable cycle helmets. This is why we must immediately introduce legislation to make it compulsory for all cyclists to look their best during a crash. For the ultimate in cycle chic, everyone needs one of these:
Hövding is a bicycle helmet unlike any other currently on the market. It's ergonomic, it's practical, it complies with all the safety requirements, and it's also subtle and blends in with what else you are wearing.
And let’s face it, on cycling-friendly Regent Street (below) it’s important to look good when that texting driver hits you from behind. And with luck, after the collision, you may well be signed up to appear as an alien in a low-budget science fiction movie.
Footnote
A moderate and uncontroversial blog like this one has always steered well clear of the wearsiome cycle helmet debate. But we like a larf, and so draw your attention to the latest objective statement of the scientific necessity for helmet-wearing, which includes the claim that while wearing a helmet might seem inconvenient right now, so did other safety initiatives that have become common practice, like wearing sunscreen.
