Monday, 21 September 2009

Kill a cyclist, contact the professionals

You are a prominent public figure who has just killed a cyclist. What’s one of the top considerations going through your mind? That’s right – the PR angle.

Among the first calls former Ontario attorney general Michael Bryant made after summoning his lawyer was to a blue-chip public relations firm.By the time he emerged hours later, facing charges of criminal negligence causing death and dangerous operation of a motor vehicle causing death, Bryant's image was firmly in hand by Navigator Ltd.